Creative Cues
Bringing Europe’s boldest tile and stone designs to Canada, Euro Tile & Stone has been ahead of the curve since 1987.
By Charlotte Bushnell-Boates
When it comes to trends and client experience, Euro Tile & Stone has been ahead of the curve since day one. The company began with the goal of bringing something genuinely new to Canadians, and this same forward-thinking ethos has continued today. Founders Ben and Sandra Colasanti, who worked in contracting before starting Euro Tile & Stone in 1987, felt that client service experience and the quality of products on offer simply didn’t match up with what was possible. Seeing a gap in the industry, the pair founded Euro Ceramics (now Euro Tile & Stone) to bring premium offerings and exceptional service to Ontario and beyond.
With locations in Toronto, Ottawa, Montreal and Kingston, the brand stands apart for its exceptional focus on service and design-forward tile and stone. Whether it’s for a small renovation project, building a dream home, or working alongside designers and architects, the showrooms are designed to make the client experience seamless and inspiring.
“In our service, we aim to be the easy part of their project,” explains Giancarlo Colasanti, Euro Tile & Stone COO. “Even if it’s a small project, that client is creating their space.” The showrooms offer a vast display of tile and stone, spaces for designing and brainstorming, and expert assistance.
Known for its design-forward approach, Euro Tile & Stone’s close relationships with producers and manufacturers across Italy, Spain and elsewhere in Europe mean that the team is able to bring a unique range of offerings to Canada. “We’re in Europe at least a few times per year sourcing from our manufacturers and finding new ones, to curate new products to keep pushing the market forward,” Colasanti says. “We do four or five sourcing trips per year to different locations to bring back the best.”
“By drawing inspiration from architecture, fashion, interiors and emerging global movements, we stay at the forefront of whatís shaping the future.”
With high-quality tile and stone predominantly from Italy, Spain and Portugal, the company looks to push trends forward, instead of simply following them. Euro Tile & Stone launches new products every month, providing a continual source of design inspiration and sharing design innovation with Ontario, Quebec and beyond.
“We’re always looking ahead, anticipating what’s next, not just in tile, but across the entire design landscape,” Colasanti says. “By drawing inspiration from architecture, fashion, interiors and emerging global movements, we stay at the forefront of what’s shaping the future. It’s this forward-thinking approach that allows us to curate the next wave of design.”
Reflecting on current trends in tile and stone, Colasanti says there is a change of direction away from cool greys toward warmer tones. “We’re seeing people go for muted, soft and organic looks,” he says. “We’re seeing warmer tones like beiges and taupes, with browns and terracottas also starting to gain momentum. And in terms of texture, we’re seeing very organic and soft surfaces, like natural and tumbled finishes.”
Euro Tile & Stone’s wide selection, which includes contemporary luxury styles such as large-format slabs, 3D wall tiles and more, is always expanding. “We’ll be launching some different types of products in the fall, including a new type of stone product that has never been on the market here, sourced from Italy,” Colasanti notes. This customer-focused, forward-thinking approach is emblematic of the company—and what ensures Euro Tile & Stone’s position at the forefront of design for decades to come.