Paradise In The Palms
West Palm Beach marks the next chapter in South Florida luxury.
By Jeremy Gladstone
For over 20 years, Gladstone has worked in some of the most competitive luxury real estate markets in the world. Our full-service advertising agency started in Toronto, then expanded into Los Angeles, New York, and Florida, where our Wynwood office keeps us close to Miami’s art and design energy. But increasingly, the most compelling growth in South Florida is happening just up the coast in West Palm Beach. The city has transformed into a vibrant hub for culture, finance and luxury living, drawing global attention and high-profile investment. This evolution has created a unique opportunity for brands to stand out in an environment where innovation meets tradition. Gladstone is uniquely positioned to help clients capture this moment, blending our international perspective with deep local insight. As West Palm Beach continues to emerge on the global stage, we see it as the next frontier for luxury real estate storytelling.
The Berkeley
Waterfront Sophistication: 193 Residences Offering Resort-Style Living from $2M
You can’t talk about this market without mentioning The Bristol. Commanding over $4,500 per square foot, it proves that the right location, design and lifestyle can reset expectations for value. Now, developer Al Adelson is building The Berkeley, a 25-storey waterfront tower on Clear Lake that blends luxury with accessibility.
With just 193 residences, The Berkeley features flow-through layouts, floor-to-ceiling windows, and large terraces that offer residents both sunrise and sunset views. Resort-style amenities include a rooftop pool and sky deck, a state-of-the-art fitness centre overlooking Clear Lake, and a seventh-floor terrace pool with private cabanas and lounge areas. Prices range from $2 millon to over $10 million for penthouses. Minutes away are Palm Beach International Airport, the Brightline, the future Vanderbilt University campus and a major Cleveland Clinic hospital.
Nora District
Creative Energy Meets Historic Charm: A 40-acre transformation with boutique retail, dining and luxury living
If The Berkeley is refined and architectural, The Nora District is raw and creative. Short for North of Railroad Avenue, this 40-acre, billion-dollar project reinvents historic warehouse blocks into a walkable, experience-driven neighbourhood. Think cobblestone streets, brick facades, chef-led dining at Del Mar, coffees at Sunday Motor Co., training at cult-favourite Solidcore, and shopping at Palm Beach County’s first Le Labo. We’ve had the privilege of refreshing the brand identity and communications for The Nora District and are developing the brand and communications program for The District’s first residential community by Sentral, NDT Developments, and Wheelock Capital.Anchoring Nora will be The Nora Hotel from BD Hotels, the team behind The Ludlow, The Bowery, and The Mercer in New York, with interiors by Gachot Studios and a ground-floor Pastis from STARR Restaurants, plus a rooftop garden bar with cabanas and skyline views.
West Palm Essentials
What is striking about West Palm is how projects like The Nora District are emerging alongside a broader cultural and culinary scene. The Kravis Center for the Performing Arts draws Broadway tours and international acts. Clematis Street and CityPlace buzz with dining destinations, from Greek elegance at Milos to restaurants with inventive tasting menus and late-night cocktails. Boutique shopping, gallery openings, and proximity to Palm Beach proper add layers of sophistication. Miami will always have its spotlight, but West Palm Beach is now writing its own story, one where architecture, culture and cuisine align to create a new standard for South Florida luxury living.