Styled Equilibrium
Amanda Aerin’s new exclusive line adds alluring options to Decorium’s curated showroom.
By Julie Gedeon
You have to start somewhere, as Reka Kevsehi, co-founder and head of business development at Vogt Industries, renowned for premium kitchen and bathroom fixtures, well knows. In 2010, she and her husband, co-founder Eugene Vogt, began with only a dream and five models of stylish stainless steel kitchen sinks. “I compiled a list of potential customers from online directories,” she says. “Armed with a map, I started driving and cold-calling, showing our products from the trunk of my car.”
The couple’s dream was to leave their day jobs—both worked in the banking industry—and create Canadian products that combined cutting-edge design, advanced technology and premium materials, while drawing inspiration from emerging trends in Europe. Fifteen years later, Vogt Industries ships more than 5,000 products across the country and has become an award-winning nationwide brand.
Kevsehi and the team now operate from a 30,000-square-foot head office in Mississauga that features a chic showroom and spacious warehouse. The company’s extensive collection includes quartz, composite, ceramic and stainless-steel sinks, complemented by a full range of distinctive faucets and accessories. Their products are available through more than 200 authorized dealers, primarily high-end design retailers and showrooms catering to clients who value exceptional high quality and design.
Beloved Toronto furniture showroom Decorium has welcomed Amanda Aerin’s Capsule Collection as an exclusive addition to its meticulously curated showroom. Created for British furniture line Frank Olsen, Aerin’s collection is based on the premise that living beautifully should be effortless, a natural continuation of Decorium’s philosophy that luxury means creating a place of comfort, ease and personal expression at a full range of price points.
“We’ve known Amanda Aerin and greatly appreciated her creativity for years,” says Tara Lindsay, Decorium’s vice president of marketing and buyer. “We share many of the same values in this new era of style, defined less by trends or the biggest expense in favour of innovative design, quality craftsmanship and how something actually makes you feel within your own space.”
Renowned for her bold yet effortlessly livable aesthetic, Aerin introduces a refined vision of functional luxury through her exclusive collection. Each signature piece embodies her distinctive balance of sophistication and ease, in which statement design meets everyday elegance. Thoughtfully curated, the collection speaks to today’s desire for personalized, expressive interiors that feel both elevated and inviting.
Renowned for her bold yet effortlessly livable aesthetic, Aerin introduces a refined vision of functional luxury through her exclusive collection. Each signature piece embodies her distinctive balance of sophistication and ease, in which statement design meets everyday elegance. Thoughtfully curated, the collection speaks to today’s desire for personalized, expressive interiors that feel both elevated and inviting.
At Decorium, we believe luxury is no longer about having more,” Lindsay says. “The new luxury is conscious, curated and connected with every choice, reflecting a homeowner’s intentions, individuality and own way of living beautifully.”
Decorium has a team of designers who help clients materialize their vision within budget, whether it’s furnishing an entire home or refreshing a single room. This expertise helps people to be slightly bolder in their choices without going overboard and always ensures that everything comes together well. “It avoids people making costly mistakes while exploring all the wonderful options to establish their own signature style,” Lindsay says.
“we believe luxury is no longer about having more. The new luxury is conscious, curated and connected with every choice, reflecting a homeowner’s intentions, individuality and own way of living beautifully.”
The thoughtfully appointed new Decorium showroom is dedicated to this new era of curated living in affordable luxury, drawing inspiration from various generations who value fewer but more choice possessions that relate who they are. “We’re seeing greater interest by all generations in the purchase of statement pieces with long-term value to anchor a home’s modern decor,” Lindsay adds. “Whether it’s a sculptured sofa, a bold light fixture, or an art-inspired accent, these pieces ground your space with personality and purpose, designed to draw the eye and spark conversations.”
It all starts with a visit to Decorium at 4630 Dufferin Street, where the expert team helps clients to go from that first inkling of inspiration to the final installation. “Whether it’s reimagining a single room or entire home, we help our clients to craft spaces that convey their personal story,” Lindsay says. “And we make this journey enjoyable and effortless because we know how busy everyone is.”