Amanda Aerin’s new exclusive line adds alluring options to Decorium’s curated showroom.
By Julie Gedeon
Beloved Toronto furniture showroom Decorium has welcomed Amanda Aerin’s Capsule Collection as an exclusive addition to its meticulously curated showroom. Created for British furniture line Frank Olsen, Aerin’s collection is based on the premise that living beautifully should be effortless, a natural continuation of Decorium’s philosophy that luxury means creating a place of comfort, ease and personal expression at a full range of price points.
“We’ve known Amanda Aerin and greatly appreciated her creativity for years,” says Tara Lindsay, Decorium’s vice president of marketing and buyer. “We share many of the same values in this new era of style, defined less by trends or the biggest expense in favour of innovative design, quality craftsmanship and how something actually makes you feel within your own space.”
Renowned for her bold yet effortlessly livable aesthetic, Aerin introduces a refined vision of functional luxury through her exclusive collection. Each signature piece embodies her distinctive balance of sophistication and ease, in which statement design meets everyday elegance. Thoughtfully curated, the collection speaks to today’s desire for personalized, expressive interiors that feel both elevated and inviting.
“At Decorium, we believe luxury is no longer about having more,” Lindsay says. “The new luxury is conscious, curated and connected with every choice, reflecting a homeowner’s intentions, individuality and own way of living beautifully.”
Decorium has a team of designers who help clients materialize their vision within budget, whether it’s furnishing an entire home or refreshing a single room. This expertise helps people to be slightly bolder in their choices without going overboard and always ensures that everything comes together well. “It avoids people making costly mistakes while exploring all the wonderful options to establish their own signature style,” Lindsay says.
The thoughtfully appointed new Decorium showroom is dedicated to this new era of curated living in affordable luxury, drawing inspiration from various generations who value fewer but more choice possessions that relate who they are. “We’re seeing greater interest by all generations in the purchase of statement pieces with long-term value to anchor a home’s modern decor,” Lindsay adds. “Whether it’s a sculptured sofa, a bold light fixture, or an art-inspired accent, these pieces ground your space with personality and purpose, designed to draw the eye and spark conversations.”
“we believe luxury is no longer about having more. The new luxury is conscious, curated and connected with every choice, reflecting a homeowner’s intentions, individuality and own way of living beautifully.”
It all starts with a visit to Decorium at 4630 Dufferin Street, where the expert team helps clients to go from that first inkling of inspiration to the final installation. “Whether it’s reimagining a single room or entire home, we help our clients to craft spaces that convey their personal story,” Lindsay says. “And we make this journey enjoyable and effortless because we know how busy everyone is.”
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